Before

Launched in Vancouver, Before is redefining oral care with a fresh, purpose-driven perspective. Celebrated for its commitment to "an active lifestyle and a healthy world," Before offers products that are both innovative and sustainable. Their toothpaste, a standout in the self-care revolution, features aloe vera for its high antioxidant properties. Driven by a vision to inspire a healthier, more mindful life, Before blends high-quality, sustainable practices with a refined approach to oral care.